NFL star Travis Kelce has been jokingly agreeing that his budding romance with Taylor Swift has "put him on the map." The Kansas City Chiefs tight end has been making worldwide headlines since the singer was spotted cheering him on at Arrowhead Stadium in late September.
Kelce's brother, fellow NFL star Jason Kelce, recently announced on their "New Heights" podcast that the show has reached No. 1 across various platforms thanks to the "Taylor effect."
"We are officially on the map," Jason said. "Both Travis and I have officially been put on the map."
Travis replied: "Just when you think you been skatin' away from it."
Jason then joked that Taylor was responsible for the uplift in their numbers, saying, "Nothing out of the ordinary from week three, so can't really explain why the boost in viewership, but we appreciate you guys tuning in."
The brothers' jokes come after reality TV star Bethenny Frankel joked that Taylor had put Travis "on the map" by dating him.
"I've never heard the man's name in my life," Frankel said in a TikTok video. "It's not only that she put him on the map – she drew the map, she charted the course that we're gonna take when we utilize the map, and she took him like a claw in the arcade as a toy and put him on the map."
Frankel doubled down on never having "heard his name" in her "whole life" despite Travis being one of the best players in the NFL.
"When I look at him, he looks like a guy who would be in like a crime movie like a tough Russian Albanian just has like two lines in a scene like, 'It's done, looks tough,'" she added.
Frankel later told fans she was "just baiting" her followers and knew about Travis' fame.
"I know some of you are mad at me, I'm sorry that I said Travis was put on the map by Taylor Swift, I know that Travis was on the football map," she said. "It's just a joke, he's wonderful, he's amazing, he's a nationally famous football star, she happens to be a global icon, so all in good fun."
Unlike her relationship with her actor ex Joe Alwyn, Taylor has been very public with her new boyfriend, Travis. She has so far attended two of Travis' games and was seen cozying up to him at an afterparty in Kansas City.
So, has Taylor Swift really put Travis Kelce on the map? Well, it's certainly true that his profile has skyrocketed since the two started dating. His social media following has exploded, and his merchandise sales have spiked. He's also been featured in numerous headlines and interviews.
Whether or not
The Taylor Effect: How Taylor Swift's Relationships Impact Her Partners' Careers
Taylor Swift is one of the biggest pop stars in the world, and her relationships have often been the subject of intense media scrutiny. But what impact do her relationships actually have on her partners' careers?
The so-called "Taylor Effect" is a phenomenon in which Taylor Swift's partners experience a boost in their own careers after dating her. This is likely due to the fact that Taylor has a massive fan base who are interested in everything she does, including her personal life.
There are numerous examples of the Taylor Effect in action. For example, after Taylor dated Harry Styles, he and his band One Direction experienced a surge in popularity in the United States. Similarly, after Taylor dated Calvin Harris, he became one of the most sought-after DJs in the world.
Of course, there is no guarantee that dating Taylor Swift will lead to instant success. However, it is clear that her relationships can have a positive impact on her partners' careers.
The Impact of the Taylor Effect on Travis Kelce's Career
It is still too early to say what the long-term impact of the Taylor Effect will be on Travis Kelce's career. However, it is clear that it has already had a positive impact.
Kelce is already one of the best tight ends in the NFL, but his relationship with Taylor Swift has helped him to reach a wider audience and to connect with his fans on a deeper level. He is now more famous than ever before, and his brand value has skyrocketed.
It is also possible that the Taylor Effect will help Kelce to land more endorsement deals and to secure other opportunities.