Find out why Johnny Depp is forever indebted to Dior and what this means for his future. A story of loyalty and big bucks!
Johnny Depp has publicly thanked luxury brand Dior for their steadfast support during his high-profile legal battles against his ex-wife Amber Heard and The Sun newspaper. The actor resumed his role as the face of Dior's Sauvage fragrance in a new commercial titled "The Call Of The Blazing Sun."
A Lucrative Renewal
Dior reportedly welcomed the 60-year-old actor back with a staggering $20 million contract renewal. However, for Depp, the relationship with Dior goes beyond the financial aspect.
More Than Just a Brand Ambassador
In a recent interview with GQ Middle East, Depp shared that his association with Dior is not merely a professional one. The brand's loyalty during the times when his reputation was under scrutiny in court has deepened their relationship. "They stuck with me through every single second, and that ups the stakes quite a lot for me: they trusted me, they believed in me, and they continued," Depp said.
The Rarity of Loyalty
Depp emphasized the uniqueness of Dior's unwavering support. "That gesture is so noble and so rare! I’ve never been more touched or prouder to have had that support," he added. The actor vowed to be "forever in their debt" and "forever loyal" to Dior.
Dior's Public Endorsement
Last week, Dior released various clips and images from Johnny's new Sauvage commercial on their official Instagram page. The posts praised Depp's authenticity and fearlessness, stating that he "embodies the soul of Sauvage."
Impact on Sales and Future Plans
According to GQ, the sales for Dior Sauvage saw a significant boost after Depp won his court case last year. The actor is expected to continue his association with the brand for at least another three years.